FREE Vouchers

With Healthy Start, you get free vouchers every week to spend on milk, plain fresh and frozen fruit and vegetables, and infant formula milk. You can also get free vitamins.

You could qualify for the vouchers if:

A) You’re on benefits and are at least 10 weeks pregnant.

B) You’re on benefits and have a child under 4 years old.

C) You are not on benefits but you’re under 18 and pregnant.

If you are pregnant or have a child under four years old you could get Healthy Start vouchers to help buy some basic foods. This important means-tested scheme provides vouchers to spend with local retailers. Pregnant women and children over one and under four years old can get one £3.10 voucher per week. Children under one year old can get two £3.10 vouchers (£6.20) per week

The vouchers can be spent on:

  • Plain cow’s milk – whole, semi-skimmed or skimmed. It can be pasteurised, sterilised, long life or UHT
  • Plain fresh or frozen fruit and veg (fruit and vegetables with no added ingredients), whole or chopped, packaged or loose
  • Infant formula milk that says it can be used from birth and is based on cow’s milk.

Claim your free fruit, vegetables and milk at these retailers and many more in Luton.

Further information can be found here:

Over £100,000 worth of vouchers are not claimed in Luton each year.

Did you know?


How to apply?

Healthy Start helpline on: 0345 607 6823


Shops that exchange Healthy Start vouchers
for milk, fruit and vegetables


(information correct as of 1 November 2019)

  1. The Connect Cutting Corner, 133 Albert road, Luton LU1 3PT
  2. Manns Food Store, 10-12 Market Square, Farley Hill, Luton LU1 5RD
  3. Continenetel Store, 87-89 Chapel Street, Luton LU1 5DD
  4. Hart Store, 12 Hart Lane, Luton LU2 0JQ
  5. Ghuman Supermarket, 176 Ashcroft Road, Luton LU2 9AY
  6. Ahmed Food Stores, 2 St. Ethelbert Avenue, Luton LU3 1QH
  7. Sundon Superstore, 154-156 Sundon Park Road, Luton LU3 3AH
  8. Marsh Superstores, 25 Axe Close, Luton LU3 3LT
  9. NISA Foodstore, 9-11 Purley Centre, Luton LU3 3SR
  10. Mollys Ltd (NISA local), 14-15 St Dominic Square, Lewsey Farm, Luton LU4 0UN
  11. Premier News, Post Office, 1 The Green, Hockwell Ring, Luton LU4 9PG
  12. SK Foods, 324 Dunstable Road, Luton LU4 8JP
  13. AKS Food City, 49 Waller Avenue, Luton LU4 9RP
  14. Houghton Trading Ltd, Unit 15 Progress Park, Rubicon Way, Luton LU4 9UR
  15. The Bungalow Shop, 177 Toddington Road, Luton LU4 9EB
  16. Aujla Superstore (Luton) Ltd, 9-13 The Green, Hockwell Ring, Luton LU4 9PG
  17. S&H Store Ltd, 27 High Street, Luton LU4 9JY

© Groundwork East 2020

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